IMA and ESP Membership Push, Barcelona Event Set, New Incentive Travel Council
IMA New Member Benefit: Global Research Study
IESP Group Solicits New Participants
IMA Europe Sets Barcelona for March 20 Event
Todd Tomlin Elected ITC Board President
The Incentive Marketing Association is offering all members the proprietary version of its first Global Incentive study being published shortly. The Incentive and Engagement Solution Providers group invites new participants. IMA Europe event set for March 20th in Barcelona. Incentive Travel Council names Todd Tomlin new President.
The IMA has issued a call for speakers for its upcoming annual summit July 14-16 in Austin, TX.
Click here for EEA sponsors; here to subscribe, and here for an RRN media kit.
New IMA Member Benefit: Global Research Study 
The IMA reports “an incredible global response to the IMA Global Incentive Market Survey. This ground-breaking research study will provide a comprehensive view of the worldwide incentive, reward and recognition industry available for free to all members. It will help us better understand industry growth and future opportunities.” All IMA members will receive valuable proprietary insights from the study in 2025 including a global report and IMA chapter and SIG-specific reports. Click here to join the IMA.
IESP Group Solicits New Participants 
The Incentive & Engagement Solution Providers (IESP), a strategic industry group of the Incentive Marketing Association (IMA), is open to more participants on its planning committee. The group reports that it is “a trusted resource for business leaders globally in helping their organizations achieve results through engagement and incentive solutions. IESP is the premier source for information and education on and delivery of incentive and recognition programs. Our goal is to educate and promote the benefits of results-based programs to the worldwide business community while providing value to our members by promoting their services, products, and brands.” Click here for more information.
IMA Europe Sets Barcelona for March 20 Event 
Registration is now open for the one-day event on March 20 at the Torres Glóries Barcelona, IMA Europe’s first event of the year. Registration begins at 9:45 am with a tea and coffee networking event. Education begins at 10.30 am and concludes at 6 pm, followed by a reception. Each IMA Europe corporate member company can book two complimentary tickets. International and consultant-member companies can book one complimentary ticket. Additional colleagues can purchase reduced-priced tickets, according to the announcement. Program details to be announced shortly. Click here to register.
Todd Tomlin Elected ITC Board President 
The Incentive Travel Council (ITC) has named Todd Tomlin, IP, its 2025 board president. Tomlin is Co-Founder and CEO of Memorii, a specialist in luxury yacht charters for the meetings and incentive travel market. According to the announcement, “Tomlin brings his expertise in international luxury travel and experience as an IMA Board Member and Incentive Gift Card Coalition (IGCC) executive board member to the position. In his current role as CEO at Memorii, he focuses on curating bespoke corporate retreats, incentive travel for top performers, and executive sales programs tailored to elevate a company’s leadership and culture in some of the most luxurious settings in the world.”
Amanda Et-Tibary, Inspire Europe Ltd, will serve as Executive Vice President; Mona El-Gazzar, Merit Incentives, as Treasurer; and James Houchin, Switchfly, as Secretary.
Jorgen Brich, Travel + Leisure Co.; Peter Cannon, Ticket Jones; and Lori Cassidy, Gift A Trip, serve as directors.
Throughout his extensive 27-year career, “Tomlin has been passionate about elevating the experiences people have within the travel industry. He has served as the Global ENG Chair for Hyatt Hotels Corp., leading the global organization of an employee network group at Hyatt. Tomlin was Head of Gift Cards for Expedia Group, expanding the Hotels.com gift card program into additional countries and currencies. In 2021, Tomlin co-founded Ncentiva, specializing in supplying businesses with thousands of gift card brands in dozens of currencies in incentives, loyalty, rewards, promotions and engagement programs.”
In the statement, Tomlin says, "I am excited to revive the Incentive Travel Council of the IMA alongside my fellow board members and council member companies. Travel plays a huge part in incentives, rewards and engagement programs, for both individuals and groups, and it is time we elevate and educate members and the corporate community on just how important travel can be to meet their program goals.”
Enterprise Engagement Alliance Services
Celebrating our 15th year, the Enterprise Engagement Alliance helps organizations enhance performance through:
1. Information and marketing opportunities on stakeholder management and total rewards:
ESM Weekly on stakeholder management since 2009; click here for a media kit.
RRN Weekly on total rewards since 1996; click here for a EEA YouTube channel on enterprise engagement, human capital, and total rewards insights and how-to information since 2020.
2. Learning: Purpose Leadership and Stakeholder
Management Academy to enhance future equity value and performance for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
6. Public speaking and meeting facilitation on stakeholder management. The world’s leading speakers on all aspects of stakeholder management across the enterprise.
